Category: Marketing
Your .Edu Website Isn’t Converting — Should You Rebuild or Refine?
Your website is one of your institution’s most valuable assets, and also one of its more expensive and labor-intensive. It […]
October 14, 2025
Trending Higher Ed Marketing Terms: A Glossary for Institutional Leaders
The pace of change in marketing technology can be dizzying, particularly for colleges and universities that are navigating enrollment challenges, […]
September 26, 2025
Good Marketing Won’t Fix Unpopular Programs
In full disclosure, I work in higher education marketing. But I’m here to say: Marketing can’t fix a bad program. […]
September 10, 2025
SEO for Universities Drives Enrollment
How SEO for Universities Powers Sustainable Enrollment Growth There’s a good chance you landed on this article after typing a […]
August 7, 2025
2025 Trends in Marketing and Communications
Given my first job out of university was with Vichy L’Oreal where I served briefly as a junior product manager […]
November 14, 2024