Category: Marketing Recruitment

The Higher Ed Recruitment Playbook Has Reached Its Breaking Point

The Higher Ed Recruitment Playbook Has Reached Its Breaking Point

Colleges and universities are pouring more budget and bandwidth into recruitment and not seeing the return. Funnels are stalling. Costs […]

February 11, 2026

Why Direct Student Outreach Still Matters in the Age of Automation

Why Direct Student Outreach Still Matters in the Age of Automation

Colleges and universities are under growing pressure to do more with less, and automation often feels like the fastest path […]

February 5, 2026

What Higher Ed Needs to Know (and Do) About the DOJ’s New Title II Web Accessibility Rule

What Higher Ed Needs to Know (and Do) About the DOJ’s New Title II Web Accessibility Rule

Accessibility is now a mandate, not a “nice to have” Digital experiences have become essential public infrastructure. For colleges and […]

January 27, 2026

Breaking the Bottleneck: How Process Mapping and Policy Reform Drive Enrollment Growth

Breaking the Bottleneck: How Process Mapping and Policy Reform Drive Enrollment Growth

In today’s fiercely competitive higher education landscape, enrollment leaders are being asked to do more with less. That means more […]

October 29, 2025

How Collegis Helped Block $2.2M in Ad Waste for Partners [CASE STUDY]

How Collegis Helped Block $2.2M in Ad Waste for Partners [CASE STUDY]

How Collegis Helped Block $2.2M in Ad Waste for Partners [CASE STUDY] Start Your Success Story Protecting Every Marketing Dollar […]

October 20, 2025

Your .Edu Website Isn’t Converting — Should You Rebuild or Refine?

Your .Edu Website Isn’t Converting — Should You Rebuild or Refine?

Your website is one of your institution’s most valuable assets, and also one of its more expensive and labor-intensive. It […]

October 14, 2025

Trending Higher Ed Marketing Terms: A Glossary for Institutional Leaders

Trending Higher Ed Marketing Terms: A Glossary for Institutional Leaders

The pace of change in marketing technology can be dizzying, particularly for colleges and universities that are navigating enrollment challenges, […]

September 26, 2025