Category: Enrollment

What’s Ahead in Higher Ed? 10 Trends to Watch in 2026

What’s Ahead in Higher Ed? 10 Trends to Watch in 2026

Higher education is entering 2026 in a period defined by rapid change, mounting pressure, and meaningful opportunity. Institutions are being […]

January 8, 2026

Layoffs, Cuts and Closures Are Coming to LAUSD Schools As District Confronts Budget Shortfalls – The 74

Layoffs, Cuts and Closures Are Coming to LAUSD Schools As District Confronts Budget Shortfalls – The 74

Get stories like this delivered straight to your inbox. Sign up for The 74 Newsletter Budget cuts, staffing reductions and […]

December 23, 2025

The New Rules of College Digital Advertising

The New Rules of College Digital Advertising

This post was co-authored with Vaughn Shinkus. Digital advertising in higher education recruitment: 2020–2024 trends and student perspectives Colleges are […]

December 17, 2025

NJ Teachers, Don’t Quit Your Jobs

NJ Teachers, Don’t Quit Your Jobs

What is going on in this graph at the bottom that juxtaposes the number of New Jersey educators with the […]

December 16, 2025

What We Learned About College Students in 2025

What We Learned About College Students in 2025

Every year, I have the opportunity to stand at the intersection of student voices, fresh research, and campus decision-making. It […]

December 9, 2025

Why Personalized Video Is Changing Student Recruitment

Why Personalized Video Is Changing Student Recruitment

How one-to-one storytelling turns information into enrollment Students are saturated with content in their daily lives, and video is a […]

November 21, 2025

Where Colleges Meet Prospective Family Expectations in Recruitment

Where Colleges Meet Prospective Family Expectations in Recruitment

College recruitment is a bit like hosting a dinner party. You might set the table beautifully, prep your best dish, […]

November 21, 2025

Breaking the Bottleneck: How Process Mapping and Policy Reform Drive Enrollment Growth

Breaking the Bottleneck: How Process Mapping and Policy Reform Drive Enrollment Growth

In today’s fiercely competitive higher education landscape, enrollment leaders are being asked to do more with less. That means more […]

October 29, 2025

The Motivations and Concerns of Prospective Graduate Students

The Motivations and Concerns of Prospective Graduate Students

Graduate student enrollment is increasingly critical to the overall enrollment health for universities. As demographic changes make it harder to […]

September 25, 2025

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