Higher education is entering 2026 in a period defined by rapid change, mounting pressure, and meaningful opportunity. Institutions are being […]
January 8, 2026
Get stories like this delivered straight to your inbox. Sign up for The 74 Newsletter Budget cuts, staffing reductions and […]
December 23, 2025
This post was co-authored with Vaughn Shinkus. Digital advertising in higher education recruitment: 2020–2024 trends and student perspectives Colleges are […]
December 17, 2025
What is going on in this graph at the bottom that juxtaposes the number of New Jersey educators with the […]
December 16, 2025
Every year, I have the opportunity to stand at the intersection of student voices, fresh research, and campus decision-making. It […]
December 9, 2025
How one-to-one storytelling turns information into enrollment Students are saturated with content in their daily lives, and video is a […]
November 21, 2025
College recruitment is a bit like hosting a dinner party. You might set the table beautifully, prep your best dish, […]
November 21, 2025
In today’s fiercely competitive higher education landscape, enrollment leaders are being asked to do more with less. That means more […]
October 29, 2025
Graduate student enrollment is increasingly critical to the overall enrollment health for universities. As demographic changes make it harder to […]
September 25, 2025